About Us

Franklin Strap was founded in 1999 in Franklin, Tennessee, with a simple mission: to craft premium guitar straps that provide exceptional comfort, durability, and timeless style. Over the years, we have built a reputation for using only the finest materials, ensuring that every strap we produce meets the highest standards of craftsmanship. 

Our Design Philosophy

To blend timeless sophistication with personalized style, delivering unmatched comfort and allowing musicians to express their individuality.

OUR PICKS

Red brown jackson hole aged leather guitar strap on a black guitar with a plant behind It

Jackson Hole Aged Leather

Vintage Snake Skin Guitar Strap with a man In a blue shirt playing guitar

Vintage Snake Skin

Woman playing guitar using a sculpted ball glove leather guitar strap

Sculpted Ball Glove Leather

Made in the USA
Built for Musicians Designed by Musicians 

At Franklin Strap, quality is our top priority. Each of our guitar straps is proudly made in the USA, utilizing top-grade leather, suedes, and textiles to provide musicians with unmatched comfort and reliability. Whether on stage, in the studio, or at home, our straps are designed to enhance both performance and style. 

Greg Lancaster, Sr., Greg Lancaster II, and Charlton Moore from Franklin Strap standing In front of guitars hanging from a white wall.

 New Leadership, Same Commitment 

In 2020, Franklin Strap transitioned to new ownership, continuing its legacy under the leadership of Greg Lancaster, Sr., Greg Lancaster II, and Charlton Moore. This new era remains dedicated to preserving the brand’s core values while expanding our reach in the music industry. Our commitment to American-made quality, innovation, and musician-first design remains stronger than ever. 

Looking Ahead

As we move forward, Franklin Strap remains committed to innovation, comfort, and the uncompromising quality that musicians around the world have come to expect. Whether you're a touring professional or a passionate hobbyist, our mission is to provide the best guitar straps on the market—crafted with care, built to last, and made right here in the USA. 

 Honoring Greg Bennett’s Legacy 

Franklin Strap was originally founded by Greg Bennett, a respected musician, designer, and marketer who dedicated his career to improving the tools of the trade for fellow artists. Greg’s influence extended beyond Franklin Strap, shaping products like Greg Bennett Guitars and Ethan Hart Guitars. 

Greg passed away in 2020 after a courageous battle with pancreatic cancer. His passion, craftsmanship, and contributions to the music industry continue to inspire us daily. In his honor, we encourage those who wish to support pancreatic cancer research to consider making a donation to The Pancreatic Cancer Action Network (PanCAN) or another reputable research organization.